Philipp Feit, CCO of German Wahnsinn, has about as many rough edges as St. Pauli – the place the agency calls home. German Wahnsinn is a Hamburg-based 360° audio agency creating music, sound design and voice – from mono to Dolby Atmos – and developing bold sonic identities and immersive audio experiences for brands. The shoot reflects exactly that: raw, direct, and slightly unpredictable.