I've been photographing since I was a kid. Even in my 25 years as a copywriter, creative director, strategist and managing director in various advertising agencies, photography has always been part of my work. Due to the changes in the media industry over the last few years, photography has fortunately become an ever-increasing part of my daily business. Be it for my own clients or as a freelance photographer for brands, companies, media or agencies.
For me, a camera was and is much more than just a tool. I am not only interested in technical values, megapixels or sensors. For me, a camera must always have a soul. That's why I prefer to "work" with Leica. This has also been the case since my earliest youth.